QUALITATIVE RESEARCH
Qualitative research
In-depth interviews and focus groups to understand the attitudes, motivations and language of your audience, before a quantitative survey or instead of one.
Book a callWhat's included
- One-on-one in-depth interviews
- In-person and online focus groups
- Participant recruitment by defined profile
- Interview guides built around your research question
- Content analysis and a findings report with quotes
When it fits
- Before a survey, to decide what to ask
- After a survey, to understand the reasons behind the findings
- Developing a product, message or service
- Small or hard-to-reach audiences
Coming soon
Coming soon: QualiTalk, a platform for qualitative research through WhatsApp conversations.
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