A.T. GLOBAL RESEARCH
Excellencelives in the details
A research firm led by Alon Talmoud, specializing in quantitative surveys, qualitative research and sampling in Israel and worldwide. Every study is designed, managed and analyzed by experienced researchers, to rigorous methodological standards.
OUR SERVICES
Our research services
Quantitative surveys
Online, phone and mixed-mode surveys on representative or targeted samples.
Learn moreQualitative research
In-depth interviews and focus groups to understand the attitudes, motivations and language of your audience.
Learn moreGlobal sampling
Panels and samples in Israel and in many countries worldwide, with consistent quality control.
Learn moreEmployee surveys
Climate, satisfaction and engagement surveys that protect respondent confidentiality.
Learn moreInteractive dashboards
A dashboard for every project: key metrics, one-click breakdowns and wave comparisons.
Learn moreLongitudinal research
Repeated measurement over time to track trends and change.
Learn moreWHY US
What sets us apart
A researcher who knows every stage
You work directly with the researcher who leads your study, with no go-betweens. They know every stage, from design and questionnaire to fieldwork, analysis and the report, so every decision is made with the whole study in mind.
Integrated technology
Digital tools at every stage: mobile-first surveys, SMS and WhatsApp distribution, automated quality checks and interactive dashboards. The technology serves the methodology, not the other way around.
Meticulous about the details
From flawless programming to a detailed report, with no compromises. Every wording, every routing rule and every table is checked before it reaches you.
Sampling experience worldwide
Experience building samples and running fieldwork in many countries and several languages at once, with consistent quality control in each country.
Committed to scientific principles
Sample design, question wording, weighting and analysis follow the rules of scientific research. Findings are presented together with the limits of the data, in full transparency.
Personal service
Available throughout the project, with regular updates and quick answers to every question. Every study is built around your needs, not a fixed template.
A platform for research through WhatsApp conversations
Participants answer on WhatsApp, a channel they use every day, at a time that suits them. The interview runs as a chat and combines qualitative and quantitative questions in one conversation.
- An interview in a chat, not a form
- Qualitative and quantitative on one channel
- No app to install
Hi Dana, thanks for joining the study. Let's start: what's the first thing you do when you walk into the supermarket?
I check what's on sale, then follow my list
And what makes you buy something that wasn't on the list?
ARTICLES
Professional articles
Designing questionnaires for mobile: why we start with the small screen
Most people answer online surveys on their phones. A questionnaire designed for a desktop and adapted for mobile afterwards loses respondents and hurts answer quality. The principles we apply to every questionnaire.
ReadPlanning the way into a survey: the message, the link and the first screen
Before the first question, a respondent sees a message and a link, and that is where they decide whether to open it. What to plan at this stage, and how it affects response rates and sample quality.
ReadQuality control in online surveys: making sure the answers are real
Bots, duplicate entries and respondents who answer without reading. What is checked before fieldwork, during it and after it, so every number in the report rests on real answers.
Read